M.Video noted increased purchasing activity in retail and online from December 31 to January 11, and the main in-demand categories were smartphones, smart speakers, tablets, TVs and others. This is stated in a press release received by Gazeta.Ru.
Thus, in the smartphone segment, affordable models with increased memory capacity have taken the lead in terms of quantity. Russians increasingly choose 128 and 256 GB configurations, even in budget lines, focusing on longer device life cycles. Monetarily, the main revenue of this category traditionally comes from Apple devices, and one of the most popular is the iPhone 17 Pro in a minimum configuration of 256 GB. Significant contributions to revenue also came from flagship models from Samsung and Huawei, as well as mass solutions under the Redmi brand.
Consoles and video games traditionally account for a significant portion of demand during the holiday season. The PlayStation 5 Slim remains the most popular choice among buyers, although interest in the PlayStation 5 Pro version remains high. In the mobile gaming segment, the Steam Deck OLED shows strong demand and among the popular home solutions there is the Nintendo Switch 2. Game sales for PlayStation are dominated by large story-based and family projects, suitable for both the new and previous generation of consoles.
Apple devices dominated the laptop category during the winter holidays. The greatest demand was for MacBook Air with a diagonal of 13 and 15 inches on the M4 chip, while buyers actively chose versions with more storage capacity and in the color “sky blue”, which became one of the most popular colors during the holiday season.
The TV segment showed strong demand for Hisense models. The most popular devices are the E7Q and U7Q series, of which there is a Pro version.
The smart and wearable devices category has the highest growth rate. Smart speakers have made a significant contribution, mainly solutions from the Yandex and Sber ecosystems. In the wearables sector, interest in Huawei's smartwatches and fitness devices as well as smart rings remains high.
In the tablet segment, Huawei models with a diagonal of 11–11.5 inches and LTE support, often purchased for study, entertainment and home use, are in strong demand.
Among small home appliances, one of the most popular products during the holiday season is oil-free fryers from Haier, Tefal and Carrera.
