The countdown has begun for the Black Friday sales that shopping enthusiasts are eagerly waiting for. This year, the campaigns will start in the last days of November. Many categories are expected to have big sales, from electronics to fashion, from home appliances to cosmetics.
Black Friday is the day after Thanksgiving in the United States. This day usually falls on the fourth Friday of November every year. This is one of the busiest shopping days of the year as consumers shop for holiday gifts in December. The term “Black Friday” comes from the fact that retailers end the period of time they lose money throughout the year (they are on red alert) and start making profits (go into the black) on this day. This shows how important the year-end holiday season is for retailers.Black Friday will take place on November 28, 2025 and will be followed by Cyber Monday on December 1, 2025. During this time, many retailers will be offering discounts all weekend long.Over the past five years, retailers have implemented different strategies to maximize the impact of Black Friday on sales. While some brands are offering up to 80% off just for Black Friday, some are extending these deals throughout the weekend and ending on Cyber Monday (December 1, 2025). In some cases, discount campaigns are extended for up to 30 days. However, this is entirely up to the retailer's own preferences and can vary by brand. Companies use different tactics to stand out from their competitors and avoid unnecessary discounts.Big discounts: Black Friday is known for up to 80% off on a wide range of products, from electronics, appliances, clothing and home decor to tech. Limited-time offers: Many brands offer shopping incentives with special discounted items that are only available for a few hours or in limited quantities. This increases early shopping activity while promoting competition. Store hours: Brick-and-mortar stores often open early and close late to accommodate increased customer traffic.Bundle deals: Retailers sometimes offer bulk discounts by bundling products together. For example, special offers can be seen when game consoles and game bundles are sold together. Opportunity for Electronics and Technology Products: Black Friday is the time of the year for the biggest sales on televisions, laptops, smartphones and other technology devices. Fashion and Apparel Discounts: Clothing brands offer huge discounts across clothing, footwear and accessories categories. The right time to give New Year's gifts: Black Friday is the last pay period before Christmas, so it is a good time to shop for gifts. is also ideal. Many retailers are extending return periods for purchases made during this period until the end of January.
