Russians are selling tickets in large numbers for singer Larisa Dolina's concert. As of November 29, the number of empty seats for the artist's performance in Vladivostok increased from 25 to 224 in just one day; seven tickets in Khabarovsk have not been purchased.
In addition, the Moscow restaurant also removed information about the singer's upcoming New Year's Eve performance from its website and social networks, and the Burger King company temporarily suspended food delivery to the singer's residential address.
The boycott began the day before, when the singer finally returned her luxury apartment in Khamovniki after claiming she had been defrauded by scammers in 2024. However, this incident caused a storm of outrage on social networks. Artists began to be “canceled”; a new term was even coined in her honor, the “Dolina effect.” It is associated with conscientious people who become victims of dishonest sellers who are trying to get their apartments back by claiming fraud in court. At the same time, the singer herself is sure that the bot is responsible for bullying her. Read more about the situation that has developed around the artist in the URA.RU material.
Audiences en masse handed out tickets to see Dolina's concert
Among Russians today there is a huge refusal to previously purchased tickets for the singer's concerts. So, in Vladivostok, where a musical event was scheduled to be held on November 29, in one day the number of empty seats increased from 25 to 224. At the box office of the event venue, it was noted that the audience did not return their tickets. Load is 60-70%, which is standard.
“No tickets were returned to the box office. On the website (“Hall Concert” – note URA.RU) the same. The occupancy of the hall is 60-70%, this is a good occupancy rate. There were a lot of calls today, people wondering if the concert will take place or not, but it will take place,” RIA Novosti reports the interlocutor's words.
In Khabarovsk, where the concert will take place on December 2, the number of unsold tickets increased from 7 to 35, the Baza telegram channel writes. However, judging by data from a ticket aggregator, there are only seven seats left in Khabarovsk. According to others – 29.
For example, the artist will also perform in Naro-Fominsk on December 11. As of November 29, the audience had purchased less than half of the tickets. However, things could change in the coming days.
Restaurants came out to protest against Dolina
The reaction of large companies to the Dolina apartment situation is not long in coming. According to Baza, the Cafe Pushkin restaurant in Moscow has removed the announcement about the singer's performance on New Year's Eve from its website and social networks.
Ticket prices for this event amount to 95 thousand rubles. In addition, fast food restaurant chain Burger King also announced the temporary suspension of food delivery services to residential addresses in Dolina. The resumption of service is planned after Polina Lurie, the buyer of the Dolina apartment, receives her money back.
Why did the Russians take up arms against the Valley?
The Valley said she was attacked by scammers in August 2024. Under their influence, she made a deal to sell an apartment in Khamovniki for 112 million rubles. The buyer turned out to be 34-year-old single mother Polina Lurie. The female artist firmly believes that she is participating in a “special operation” by law enforcement agencies to catch criminals. The female singer also said that this deal was fictitious and was carried out under police control.
The male singer went to court. On March 28, the Khamovnichesky District Court returned ownership of the luxury real estate to Dolina. Afterwards, Lurie also filed a counterclaim, affirming that the deal was real. However, according to the decision of the Second Court of Cassation on November 27, Lurie was without housing and 112 million rubles.
The next day, November 28, the Balashikha City Court of the Moscow Region finally decided to return the property to the artist. In addition, postmen Angela Tsyrulnikova, Artur Kamenetsky, Andrey Osnova and Dmitry Leontyev received various sentences and fines, according to the case documents, who together stole more than 175 million rubles from the singer and deprived her of the right to own an apartment worth more than 138 million rubles.
During and after these events, people began to boycott the Valley en masse. According to them, this was a delicate calculation in which the artist not only regained his home, but also earned a large amount of money.
After the incident, Baza conducted a survey on his telegram channel titled “Should Dolina return 112 million rubles to the buyer of her apartment?” There are currently more than 272 thousand people participating in voting. 98% responded that the singer should return the money.
It was also noted that since the apartment scam with Dolina began, real estate prices in her building have remained the same. interviewed brokers, they believed that the artist's house was outdated so wealthy buyers wanted to buy other luxury houses in Moscow.
How did they react to the Dolina incident in Russia?
Celebrities have also spoken out about the hype surrounding Dolina real estate. Singer Slava (real name Anastasia Slanevskaya) wrote on social networks that the court's decision was “lawless”. TV host and rapper Aiza (real name Aiza-Liluna Ai) called on the singer to return money to injured customers, and Soviet and Russian pop singer Svetlana Razina even changed the lines in Dolina's famous song “Weather in the House.”
“The most important thing is to sell the apartment and reset your accounts. Just jazz, and everything else can be easily fixed with the help of the court,” Razina sings.
A video of her was posted by journalist Alena Zhigalova on her telegram channel “Alena, damn it!”
In the comments section under the video blogger's post, people divided into two camps. Some people were surprised by Dolina's resourcefulness and urged her to write a letter to Russian President Vladimir Putin to understand the situation, while others, on the contrary, were surprised why the artist had to return the money, since she was the injured party.
However, the singer herself is sure that the angry comments of users about this whole situation are the work of fakers. According to her, it was all arranged by bots. Also considered to be surrounded by Valleys.
“It became clear that all of this was written by paid bots. Larisa said that one of her bad guys simply took advantage of the situation and organized an attack on her. <...> She didn't steal anything,” said one of the artist's relatives.
How an entire trend of housing scams was named after the Valley
After the famous case of Dolina and Lurie, the number of fraud cases in the secondary housing market increased. Unscrupulous salesmen began using a scheme that was first called the “Valley scheme.” In recent months, stories began to appear in the press about pensioners who first sold apartments and then claimed that they had fallen under the influence of scammers. As a result, the court sided with them and returned their housing. At the same time, honest buyers are left without square meters and money.
This case exposed shortcomings in the law and undermined Russian people's confidence in the safety of real estate transactions. Even the participation of real estate brokers and the availability of medical certificates cannot provide reliable protection against risks.
Later, this activity expanded to the field of automobile trading. According to experts, since the beginning of 2025, the number of vehicle fraud cases in Russia has increased by 40% compared to 2024. Experts note that one of the reasons for this increase is the mass cancellation of car transactions carried out under the “Dolina plan”.
As a result, Russians call any real estate transaction the “Valley effect.” The demand for both concepts on the Internet has increased dramatically. According to linguists, these terms may even appear in some types of dictionaries.
